Chinese Dragon Tattoo Head Dance Symbol Drawing Pictures Parade Costume Mask Images: Chinese Dragon Cafe Sri Lanka Chinese Dragon Tattoo Head Dance Symbol Drawing Pictures Parade Costume Mask Images

Tuesday 8 April 2014

Chinese Dragon Cafe Sri Lanka Chinese Dragon Tattoo Head Dance Symbol Drawing Pictures Parade Costume Mask Images

Chinese Dragon Cafe Sri Lanka Biography

Source(google.com.pk)

Chinese Dragon Cafe is one of the most successful Chinese restaurants in Sri Lanka. Regarding the consumer behaviour in such a globalization era, time is the precious thing for human life. Cooking is considered to become less take part in our lives, therefore fast food is one of the possible options for them.
Throughout the development of Chinese Dragon, we could easily identify many successful business strategy implementations. I will discuss some critical business strategies, which linked to the company’s structure and external environment.
This is organized as follows: In the first section, I will give brief introduction about Chinese dragon. In the second section, I will analyse the SWOT of the Chinese Dragon. Third I will analyse development of strategic choices and finally, I will give evaluation of strategic choices and recommendation of preferred strategic choices then conclusion.

The Chinese Dragon Café (CDC) is Sri Lanka’s oldest and most respected restaurant. Started in 1942 by a family of Chinese immigrants, CDC has pioneered Chinese cuisine in Sri Lanka, offering authentic food refined specifically to suit the local palate. Authentic dishes such as Foo Yung Hai and caramel pudding are still prepared just as they were when they first opened over half a century ago. Popular innovations have also become a trademark - hot buttered cuttlefish, crab claws and devilled dishes have become synonymous with Chinese food in Sri Lanka – often imitated but never replicated.

Brand recognition in Asia
Well trained employees
Maintaining their standard and profit level
Highly qualified managers and chefs
More financial resources
Excellent locations.

Opportunity
Near the city
Near lots of public transport
In a wealthy area
Stable market
Further expansion into the globe market with the emerging market in Asia.

Threat
Competitors charging at lower prices (eg: King jou and Flower Drums)
Intense similar competition in market
Import Tax increases

The CDC is operating in a very highly competitive market in the Greater Colombo. The Restaurant has structured its strategies to sustain its business in this completion market. One of the main strategies is the unique menu which is served with the same taste for a very long period. CDC mainly targeting upper class people, and also their price bit high than other restaurant.
The CDC is also using internet and intranet facilities in order to get connected to their stakeholders and also they have Wi-Fi facilities to attract the more customers.
CDC is using Price Skimming strategy that means which market sets a relatively high price for the product or service from the first.
They are using online booking facility to the customers and they have a tracking system of identifying the existing customers who contact them for any order or home delivery.

Our Restaurant is mainly focussing on Chinese Tourists and Chinese expatriates in Sri Lanka. Since 1947 our restaurant is providing a special service with a carefully selected menu with the original Chinese taste.

The staffs and stewards are well qualified in conversing in Chinese Language to serve better in their own language for Chinese.
We have now penetrating to our subcontinent market and the initial step in developing a Southeast Asian market through opening a sales outlet in India. The management has a clear plan to penetrate in the overseas market by the year 2015.
CDC is advertising mainly on Air Line Magazines and the website is developed to attract the customers and additionally the Online booking facility is a very popular among the customers and through this facility the disappointment is minimised and maintained a high quality service to the loyal customers.

At CDC we operate with Internal Economies of Scale and achieve productive efficiency, logistic efficiency and purchasing efficiency, etc.

We have a reliable and dedicated suppliers who provide the materials in high quality and hygienically. The supply chain management is very efficient at all times at Chinese Dragon to ensure the quality service to our customers.

The customers are ushered with a very friendly manner and the interior of our restaurant is giving the traditional atmosphere to the diners. This is added with a high hospitality which is given by our well trained and loyal staffs.

Our proposed strategy is simple; we intend to succeed by giving people a combination of excellent and interesting food in an environment that appeals to a wide and varied group of successful people. We will focus on maintaining quality and establishing a strong identity in our market segment. Our main focus in marketing will be to increase customer awareness. We will keep our standards high and execute the concept so that word-of-mouth will be our main marketing force.
We will create an appealing and entertaining environment with unbeatable quality at an exceptional price. An exciting and friendly restaurant, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. All menu items are moderately priced for the area. While we are not striving to be the lowest-priced restaurant, we are aiming to be the value leader.